MarketBusting Moves:
#14: Radically improve your productivity
#25: Capitalize on second-order effects of shifts in constraints
#37: Make a Land Grab
MarketBusting Moves:
#1: Reconstruct the Consumption Chain
#10: Add a Compelling Parallel Offering
#14: Radically Improve your Productivity
MarketBusting Moves
#31: Exploit second-order effects of shifts in the value chain
#35: Build a better mousetrap
MarketBusting Moves
#18: Improve your Customer’s Personal Productivity
#24: Exploit Shifts in Industry Constraints or Barriers
#27: Exploit your Industry’s Structure for the Next Life Cycle Stage
#33: Shift the Dimension of Merit
MarketBusting Moves
#2: Digitize to combine or replace links in an existing chain
#20: Help improve your customers’ quality
#28: Understand the Second-Order Effects of the Next Stage
#37: Make a Land Grab
MarketBusting Moves
#9: Infuse the offering with empathy
#20: Help Improve Your Customer’s Quality
#35: Build a better mousetrap
#38: Creating a new niche to win
MarketBusting Moves
#10: Add compelling parallel offerings
#14: Radically improve your productivity
#34/38: Create a market via cautious Evangelism / Create a Niche to Win
#40: Bet on Blue sky ventures
MarketBusting Moves
#2: Digitize to combine or replace links in an existing chain
#3: Make some links in the consumption chain smarter
#10: Add a compelling parallel offering
#11: Eliminate complexity
#37: Make a land grab
MarketBusting Moves
#2: Digitize to combine or replace links in an existing chain
#10: Add compelling parallel offerings
#14: Radically improve your productivity
#18: Improve your customers’ personal productivity
#20: Help improve your customers’ quality
MarketBusting Moves
#6: Dramatically improve positives
#11: Eliminate complexity
#29: Redirect, disrupt, or alter the evolutionary trajectory
#36: Undertake inventive missionary work
MarketBusting Moves
#25: Capitalize on second-order effects or shifts in constraints
#30: Exploit a shift in the value chain
#10: Add compelling parallel offerings
MarketBusting Moves
#38: Creating a new niche to win
#7: Eliminate tolerables and emerging dissatisfiers
#8: Break up existing segments
#2: Digitize to combine or replace links in an existing chain
#10: Add compelling parallel offerings
MarketBusting Moves
#18: Improve your customers’ personal productivity
#20: Help improve your customers’ quality
MarketBusting Moves
#27: Exploit your industry’s structure for the next life cycle stage
MarketBusting Moves
#14: Radically improve your productivity
#2: Digitize to combine or replace links in an existing chain
#6 and #7: Dramatically improve the positives and eliminate tolerables and emerging dissatisfiers
#4: Eliminate time delays in links of the consumption chain
#8 and #33: Break up existing segments and shift in a dimension of merit
MarketBusting Moves
#1: Reconstruct the consumption chain
#27:Exploit your industry’s structure for the next life cycle stage
#3: Make some links in the consumption chain smarter
MarketBusting Move
#33: Shift the dimension of merit
MarketBusting Moves
#29: Redirect, Disrupt, or Alter the Evolutionary Trajectory
#6: Dramatically Improve Positives
#7: Eliminate Tolerables or Emerging Dissatisfiers
#2: Digitize to combine or replace links in an existing chain
MarketBusting Moves
#7: Eliminate tolerables and emerging dissatisfiers
#8: Break up existing segments
#11: Eliminate complexity
MarketBusting Moves
#12: Capture the value you deliver--Gore-Tex
#33: Shift in a dimension of merit