Consulting
Rita McGrath and Ian C. MacMillan and their associates consult with a limited number of companies whose leaders seek to drive growth and innovation, or to profitably drive up their competitiveness. Their activities include hands-on workshops, facilitation of strategy retreats or senior management meetings, and providing guidance in the utilization of simple but powerful, easily implementable management tools, such as Consumption Chain analysis, Attribute Mapping and Discovery Driven Planning.
Topics that have formed the basis for a consulting relationship include:- MarketBusting: Creating exceptional business growth by reconfiguring your competitive stance.
- Entrepreneurial leadership: creating a growth-oriented innovation culture
- Discovery Driven Planning: a planning methodology that allows you to pursue high-payoff but uncertain projects without increasing risk
- Real options reasoning: evaluating, valuing and managing highly uncertain opportunities
- Multimarket gamesmanship: designing aggressive strategies that exploit multimarket competition
- Discovering growth opportunities by gaining customer insight
- Managing a portfolio of innovation opportunities
- Automatic Data Processing
- Air Products and Chemicals
- DuPont
- IBM
- LG Chem of Korea
- Microsoft
- Nokia
- Philips
- Shell
- Swiss Reinsurance
Endorsements
"Rita was an exceptional and informative speaker to our group of senior business managers. Her material on "MarketBusters" was very well received and was noted to be of high value by the participants."
John C. Horton, The Leadership Forum, www.learnleadership.com
John C. Horton, The Leadership Forum, www.learnleadership.com
Please contact Anne Ferguson at anne@marketbusting.com for more information.