"In a world of slower growth and intense competitiveness, MarketBusters gives executives a practical guide to the latest strategic thinking. This is not a dry academic text but a working manual that all business leaders today need close by."

—Roger H. D. Lacey, Staff Vice President of eBusiness and Corporate Planning & Strategy, 3M Company

"The future will not be constrained to a linear extension of the products and services we know today. We can choose to lead change or be surprised by it. For those who wish to lead, MarketBusters provides a set of practical tools to evaluate and implement strategic options for growth and innovation."

—John R. Coomber, CEO of Swiss Re

"MarketBusters is replete with evidence that the recommended approaches to reconfiguring the rules of competition work. We are using these tools to develop new growth opportunities."

—John P. Jones, CEO, Air Products and Chemicals, Inc.

"MarketBusters provides a simple framework for finding new ways to compete. Pithy case examples, a focus on execution, and clear, powerful guidelines help readers identify and act on their own marketbusting strategies."

—Bob Goergen, CEO of Blyth Inc.

"To meet the challenges of growth in highly competitive conditions, we have found the tools and frameworks presented in this book to be practical, actionable, and effective."

—Tony Isaac, CEO of The BOC Group

"MarketBusters distills years of thorough research into a set of insightful guidelines. We are already applying the many practical marketbusting principles in the book to both existing and new markets."

—Robert Prince, President and CEO of Duratek, Inc.